Initiated in early 2014, HWY101ETC is a growing community that brings together la crème de la crème of Montreal's new tech enthusiasts and specialists. We are passionate people looking for new challenges and neuroculture pollination. Feel free to contact us, if you have a request we have the answer!

Alexandre Girardeau - Resolutely turned to human sciences, human-machine interfaces and the media arts, Alexandre Girardeau is above all a passionate of philosophy of communication. Convinced of the revolutionary potential of virtual and augmented reality, Alexandre decided to focus fully to the evangelization of this new medium, starting with the creation of Highway101 ETC and by managing Digital Content at VR Related ( & The VR Bible (

Mourad Bennacer - Sound artist - composer Electronic music composer and live artist for more than 10 years under the moniker Famelik, Mourad Bennacer graduated from the University of Montréal in a Digital Music program which sharpened his interest in sound synthesis, advanced sampling, interaction and immersion. Composer and sound designer for the short film Robots of Brixton (Kibwe Tavares - UK / Factory Fifteen - 2011), he later joined the french art collective Nature Graphique, and collaborated on several installations focused on video mapping, immersive sound and interactive technologies. Lately, he designed the sound environment and audio-interactive process of the project Ganymede (Nature Graphique) premiered at the IX Symposium 2015 (SAT - Montréal) as well as the soundtrack of the open source collective VR project named HIGHWAY 101 ETC.

Pierre Friquet - Pierre Friquet is an artist and director of documentary and fiction, who divides his time between India, Canada, South Africa and France. Pierre has an eclectic activity: from documentaries for NGOs (Greenpeace, Nelson Mandela Children Fund, ...) to video artist director (William Kentridge, ...), through virtual reality projects with innovative techniques.

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Jérémy Frey - Jérémy is a PhD student in computer science. His thesis brings together the evaluation of human-computer interaction and electroencephalography recordings. More often than his advisers would like, he also toys with physiological sensors and machine learning.


Raymundo Cassani - Currently PhD student at the MuSAE Lab part of the INRS-EMT (in Montreal) as a PhD. Ray's main research interests are in biosignal signal processing with applications in health diagnostics and treatment, specifically neurotechnologies. Other interests include technologies such as VR, eye tracking, machine learning, instrumentation and wearables.

Kevin Ouellet, TBA

Mikael Dallaire-Coté, TBA